Top 7 Marketing Automation Tools with Built-in CRM Features

1. HubSpot

Best for: SMBs to mid-market businesses that want an all-in-one solution.
HubSpot is one of the most well-known platforms that seamlessly combines CRM with marketing automation. It offers tools for lead capture, email marketing, workflows, social media scheduling, and sales pipeline management—all under one roof.

Key Features:

• Free CRM included

• Visual workflow builder

• Powerful lead scoring

• Real-time analytics

• Seamless integration with sales and service tools

Why it stands out: HubSpot’s user-friendly interface and robust free plan make it a popular choice for startups and growing businesses.

2. ActiveCampaign

Best for: SMBs that prioritize email marketing and automation depth.
ActiveCampaign offers an advanced marketing automation suite with a built-in CRM focused on sales automation and customer experience.

Key Features:

• Visual automation builder

• Lead scoring

• Dynamic email content

• Predictive sending

• CRM with deal pipelines

Why it stands out: It’s one of the best platforms for email-heavy marketing strategies, especially for companies that want to automate without losing the personal touch.

3. Zoho CRM Plus

Best for: Businesses looking for a cost-effective and customizable solution.
Zoho CRM Plus combines email marketing, web analytics, CRM, customer support, and even social engagement tools into one integrated suite.

Key Features:

• Omnichannel customer communication

• Workflow automation

• Email campaigns with A/B testing

• Sales signals and scoring

• Integrations with Zoho’s finance and HR tools

Why it stands out: Zoho’s affordability and ecosystem make it a smart choice for businesses looking for a budget-friendly, scalable option.

4. Keap (formerly Infusionsoft)

Best for: Service-based businesses and solopreneurs who want automation with simplicity.
Keap is designed for small business owners who want to combine CRM, email marketing, appointment scheduling, and payments in one tool.

Key Features:

• Pre-built automation templates

• CRM with tagging and segmentation

• Invoicing and payment collection

• Email follow-ups and campaigns

• Calendar and appointment tools

Why it stands out: Keap is ideal for small teams that want everything in one place—without needing a tech expert to manage it.

5. Salesforce Marketing Cloud + Salesforce CRM

Best for: Enterprises and large teams with complex marketing and sales operations.
Salesforce is a giant in both CRM and marketing automation. While its tools are separate, they integrate deeply to provide enterprise-grade personalization and customer data management.

Key Features:

• AI-powered customer journeys (via Einstein)

• Multi-channel automation (email, SMS, ads)

• Detailed customer data platform (CDP)

• Deep analytics and segmentation

• Full-featured CRM with sales forecasting

Why it stands out: Salesforce offers unmatched customization, scalability, and enterprise-level integrations.

6. EngageBay

Best for: Startups and small businesses on a tight budget.
EngageBay combines CRM, marketing automation, helpdesk, and live chat—all in one platform. It’s easy to use and surprisingly powerful for the price.

Key Features:

• Email automation with templates

• Built-in CRM and contact management

• Landing page builder

• Lead scoring and pipeline tracking

• Free tier available

Why it stands out: EngageBay is a fantastic entry-level tool for businesses that want automation and CRM without the high cost.

7. MailerLite + MailerCheck CRM Add-on (2025 Update)

Best for: Content-driven businesses and creators looking for lightweight CRM features.
MailerLite is best known as an email marketing tool, but its newer integrations now allow for basic CRM functionality through native and third-party tools.

Key Features:

• Automation workflows

• Drag-and-drop email builder

• Custom fields and segmentation

• Website builder and signup forms

• Basic CRM capabilities with add-ons

Why it stands out: Ideal for businesses that need simple marketing automation and want to layer on lightweight CRM functionality as they grow.

The line between marketing automation and CRM is fading—and for good reason. In today’s connected world, customers expect consistent, personalized experiences from first click to long-term engagement.

Choosing a tool that combines both functions can:

• Save time

• Improve lead handoff

• Increase conversions

• Give your team a 360° view of the customer

Whether you’re a small business, mid-sized team, or enterprise brand, one of these tools will fit your workflow and help your marketing and sales teams work better—together.