Marketing and sales teams today are under pressure to be fast, personalized, and data-driven. But when marketing and customer data are scattered across different platforms, everything slows down—follow-ups, insights, even conversions. That’s why platforms that combine marketing automation and CRM functionality in one place are becoming the go-to choice for growing businesses.
These all-in-one tools help teams streamline workflows, track lead behavior, and manage customer relationships—without switching between multiple dashboards.
If you’re looking to centralize your marketing and CRM efforts, here are 7 top tools worth exploring in 2025.
1. HubSpot
Best for: SMBs to mid-market businesses that want an all-in-one solution.
HubSpot is one of the most well-known platforms that seamlessly combines CRM with marketing automation. It offers tools for lead capture, email marketing, workflows, social media scheduling, and sales pipeline management—all under one roof.
Key Features:
Free CRM included
Visual workflow builder
Powerful lead scoring
Real-time analytics
Seamless integration with sales and service tools
Why it stands out: HubSpot’s user-friendly interface and robust free plan make it a popular choice for startups and growing businesses.
2. ActiveCampaign
Best for: SMBs that prioritize email marketing and automation depth.
ActiveCampaign offers an advanced marketing automation suite with a built-in CRM focused on sales automation and customer experience.
Key Features:
Visual automation builder
Lead scoring
Dynamic email content
Predictive sending
CRM with deal pipelines
Why it stands out: It’s one of the best platforms for email-heavy marketing strategies, especially for companies that want to automate without losing the personal touch.
3. Zoho CRM Plus
Best for: Businesses looking for a cost-effective and customizable solution.
Zoho CRM Plus combines email marketing, web analytics, CRM, customer support, and even social engagement tools into one integrated suite.
Key Features:
Omnichannel customer communication
Workflow automation
Email campaigns with A/B testing
Sales signals and scoring
Integrations with Zoho’s finance and HR tools
Why it stands out: Zoho’s affordability and ecosystem make it a smart choice for businesses looking for a budget-friendly, scalable option.
4. Keap (formerly Infusionsoft)
Best for: Service-based businesses and solopreneurs who want automation with simplicity.
Keap is designed for small business owners who want to combine CRM, email marketing, appointment scheduling, and payments in one tool.
Key Features:
Pre-built automation templates
CRM with tagging and segmentation
Invoicing and payment collection
Email follow-ups and campaigns
Calendar and appointment tools
Why it stands out: Keap is ideal for small teams that want everything in one place—without needing a tech expert to manage it.
5. Salesforce Marketing Cloud + Salesforce CRM
Best for: Enterprises and large teams with complex marketing and sales operations.
Salesforce is a giant in both CRM and marketing automation. While its tools are separate, they integrate deeply to provide enterprise-grade personalization and customer data management.
Key Features:
AI-powered customer journeys (via Einstein)
Multi-channel automation (email, SMS, ads)
Detailed customer data platform (CDP)
Deep analytics and segmentation
Full-featured CRM with sales forecasting
Why it stands out: Salesforce offers unmatched customization, scalability, and enterprise-level integrations.
6. EngageBay
Best for: Startups and small businesses on a tight budget.
EngageBay combines CRM, marketing automation, helpdesk, and live chat—all in one platform. It’s easy to use and surprisingly powerful for the price.
Key Features:
Email automation with templates
Built-in CRM and contact management
Landing page builder
Lead scoring and pipeline tracking
Free tier available
Why it stands out: EngageBay is a fantastic entry-level tool for businesses that want automation and CRM without the high cost.
7. MailerLite + MailerCheck CRM Add-on (2025 Update)
Best for: Content-driven businesses and creators looking for lightweight CRM features.
MailerLite is best known as an email marketing tool, but its newer integrations now allow for basic CRM functionality through native and third-party tools.
Key Features:
Automation workflows
Drag-and-drop email builder
Custom fields and segmentation
Website builder and signup forms
Basic CRM capabilities with add-ons
Why it stands out: Ideal for businesses that need simple marketing automation and want to layer on lightweight CRM functionality as they grow.
The line between marketing automation and CRM is fading—and for good reason. In today’s connected world, customers expect consistent, personalized experiences from first click to long-term engagement.
Choosing a tool that combines both functions can:
Save time
Improve lead handoff
Increase conversions
Give your team a 360° view of the customer
Whether you’re a small business, mid-sized team, or enterprise brand, one of these tools will fit your workflow and help your marketing and sales teams work better—together.
