A new framework for maximizing the value of embedded payments

As SaaS platforms grow, they often look for ways to offer complementary services that add extra value for their customers. Supporting payments is a logical extension for many platforms—not only because it diversifies their revenue streams, but also because it allows them to solve additional customer pain points. This gives platforms the opportunity to become a complete operating system for their customers, who can manage all their money movement workflows in one place, such as accepting payments, receiving payouts, accessing financing, and managing expenses. We’ve seen this firsthand with platforms such as Shopify, Mindbody, and Jobber—and 14,000 others—which have used payments and financial products to expand the scope of problems they solve for customers and grow into vertical category leaders. The value of embedded payments is clear, but quantifying that value with precision can be a challenge. While the payments take rate (i.e., the amount of money you keep from a transaction) is the most direct way to show how much revenue you’re generating from payments monetization, it doesn’t account for the other ways that embedded payments can add value to your business, such as improving customer acquisition and retention.